I think it’s good to estimate, for your own reference, the number of hours you think a project will take you. Mistake #2: Charging Hourly for Creative Work Having said that though, just because you figure out a baseline hourly rate doesn’t mean you should charge hourly. If you’re not profitable, why bother doing the work? You won’t be freelancing very long if the work costs you more than you get paid.
Without understanding these figures, you won’t know how to price to be profitable. You should know what your baseline is to get paid enough to cover your time and expenses and make a profit. The worksheet is available for download free of charge. Then you need to calculate a minimum hourly rate. Ilise Benun of Marketing Mentor has a great Overhead and Hourly Rate worksheet (2.6 MB PDF) to help you realize what you need to consider for all of this. When it comes to pricing, you should first figure out the minimum you need to charge in order to cover your expenses: To be profitable, you don’t need to charge big bucks.
Mistake #1: Not Knowing If You’re Profitable 17 Questions You Must Ask During a Design Consultation.Marketing Mentor’s Overhead and Hourly Rate worksheet (2.6 MB PDF).Avoid these 12 mistakes when pricing your design work. You’ll either be perceived as an expert and command respect, or you’ll be seen as not understanding the scope of the work and your work as low quality. Do you know what to consider when pricing your work? Are you charging enough? Do you worry if your price was right after sending an estimate? There are many ways to figure out how to price a project, and how you do so and present it can affect how the client perceives the value.